Elizabeth R's Specific Welcome DM Experiment on Skool

Elizabeth R says she got more and deeper replies after changing her welcome DM from a general greeting to a question about why each person joined and what help would move them forward. The valuable detail is in her replies to readers, not just the headline. She reported an observation, not a measured response-rate lift or a controlled test.

Her original Skoolers post, titled "I Changed One Message - and Got Better Conversations", displayed 24d and 39 comments when expanded at 12:32 UTC on 16 October 2026. Skool did not expose an exact publication timestamp. We read the author replies and meaningful comments; none supplied before-and-after counts.

Elizabeth R
Original post and comments · Creator profile
Displayed 24d at capture. Portrait credited to Elizabeth's Skool profile.

What exactly changed in the message?

Zach Dissington asked whether she changed the question, tone, personalization or another element. Elizabeth replied that she now asks why the member joined and how she can direct or help them, rather than sending a general welcome. In a separate answer to Heston Roberts, she described asking what brought the person to the group so she can point them in the right direction. That is a routing question, not merely friendlier copy.

The distinction matters operationally. A reply such as "I need feedback on my offer" can lead to a specific workshop or discussion. A reply such as "I want referral partners" can lead to an introduction. A generic "welcome, glad you're here" does not reveal either need. This is our inference about why the new question might help; the post does not show the actual DMs or rule out other changes.

Does her community make the experiment plausible?

The Marketing Momentum Collective About page showed 187 members, a $9/month price and a Start Free Trial control on 16 October. It targeted coaches, consultants and service providers who want relationship-led marketing, workshops, partner work and networking. That offer depended on discovering what a member wants to discuss; a directed welcome question fits the product. On 5 November 2026 the page showed 186 members, the same $9/month price and a 7-day free trial, and its copy had moved to business owners, weekday prompts, direct marketing feedback and interactive masterminds. Elizabeth also mentioned testing short workshops in place of some Q&A sessions, but her post gives no outcome data for that second change. It should not be presented as a proven workshop win.

Tibor Triz commented that he prefers changing one variable at a time; Elizabeth said she tries to resist changing more than one main factor in a month. That is a useful caution because a welcome-message rewrite, a workshop switch and a traffic change in the same period would be hard to separate. Travis Nintai said he planned to try a more specific question after general check-ins, but did not report results.

A practical test is to keep the entry source and follow-up timing stable, label the date of the message change, and compare reply share, useful replies, first actions and follow-up conversations. For a small room, review actual conversations as well as percentages. Our first-members guide covers the wider first-week path, the engagement guide addresses participation beyond DMs, and the About-page guide clarifies the promise before anyone joins.

Frequently asked questions

What did Elizabeth change in her welcome DM?

She replaced a general welcome with a specific question about why the member joined and how she could direct or help them.

Did she publish a response-rate improvement?

No. She described more and deeper replies but did not publish message counts or a comparison period.

What does Marketing Momentum Collective cost?

Its rendered page displayed $9/month and a free-trial control on 16 October 2026. Verify current terms at checkout.

Did replacing Q&A with workshops improve results?

The post says she was testing that change, not that it had already worked.

What could make this experiment misleading?

Changing member source, follow-up timing or several onboarding steps at once could affect replies independently of the wording.

What should a creator track?

Track how many new members receive the DM, how many reply, whether the reply reveals a need, and whether a useful next step follows.