IRL Event Studio Review: Ethan Simons' Event Builder Group

IRL Event Studio is a free, private Skool community for people who want to design, market and monetize in-person events. Its public About page displayed 199 members and named Ethan Simons on 15 October 2026. The offer is aimed at coaches, course creators and community leaders rather than people simply looking for local events. What stands out is the sequence of problems it promises to address: shape an event people want, fill the room and make the economics work. We could not inspect the private program or verify its commercial outcomes.

Ethan Simons

The named lead on IRL Event Studio's public page. Its revenue, attendance and tour-involvement figures are creator marketing claims, not audited results established by this review.

A group for event operators, not attendees

The About copy frames an event as a business asset: it can deepen a client relationship, bring members together or support an offer. That makes the group different from a local social calendar. It is most relevant if you already serve a defined audience and need a workable event format, promotion plan and budget. The page does not show a public curriculum, ticketing templates, recent case studies or the actual application questions.

The creator describes substantial prior event revenue and attendance. Those statements might help explain the pitch, but they are not independent proof that a new member will sell tickets or earn a return. Event results depend on audience size, location, venue costs, travel, refunds and follow-up sales. Anyone planning a paid event should model those costs before treating gross ticket revenue as profit.

These are questions to bring to the program, not a verified description of its private lessons. Its visible promise covers design, marketing and monetization; the implementation depth remains untested.

Who should consider it

A coach with an existing client base or a community leader planning a first retreat, workshop or meetup may find the focus useful. A beginner with no audience should first check whether the group teaches audience development or assumes one already exists. The About page speaks to high-ticket coaches and course creators, so it may not fit a hobby meetup that has no commercial objective.

Ask whether admission is selective, what is included for free, who answers questions and whether there are optional paid services. A zero-dollar price does not answer the time and execution costs of producing an event. Nor does 199 displayed members tell us how many have run one.

The community-design lesson

The niche combines a clear job with multiple stages. A member can return for a new question at each stage: concept, attendance, delivery and follow-up. That makes the topic naturally suited to peer feedback if the private group actually supports it. The community ideas guide can help define a similarly precise audience, and the engagement guide explains how recurring questions become useful discussion. Neither establishes this program's success rate.

Questions about IRL Event Studio

Who leads IRL Event Studio?

Ethan Simons is the named lead. The About copy also mentions Andy, and the page displayed three admins at capture.

Is IRL Event Studio free?

The public page advertises a free program, with entry described through an application. Check current acceptance and optional-service terms.

Who is the intended member?

The page addresses coaches, course creators and community leaders planning in-person events.

Does the group sell event tickets for members?

That service is not established by the public About page. The visible offer focuses on helping members design, market and monetize their own events.

Are the creator's revenue figures verified?

No. They are presented in the group's own marketing copy and were not independently audited here.

Can public visitors inspect the lessons?

Not from the public page reviewed here. The group is private, and its internal curriculum was not opened.

Disclosure: IRL Event Studio's public Skool About page was checked 15 October 2026. Cover and founder portrait are credited to that page. Counts are dated snapshots; business results and program benefits are creator claims. We did not apply, join, inspect private lessons or audit event revenue. Skool Files may earn a commission through create-community links.